EDITION ONE
Where fashion meets hair
An editorially inspired campaign, EDITION ONE is a fresh, fashion-led collection that continues TONI&GUY’s role as a global trend leader.
This latest chapter champions a forward-thinking vision, delivering looks that are directional, editorial, and fashion-driven yet effortlessly wearable.
The campaign redefines what TONI&GUY stands for today: a space where artistry meets individuality, and where clients feel part of something bigger than a salon visit.
Trend-led campaigns like this are essential in inspiring clients, showing not only what’s current in fashion, but how those looks can be personalised, wearable, and achievable.
By balancing global inspiration with local expertise, TONI&GUY continues to celebrate the individuality of every client and remain at the forefront of hairdressing worldwide.
LUDMILLA CONTOUR CUT
This Contour Cut is designed to enhance the face frame and shape the features, with cheekbone-focused detailing that flatters from every angle. The cut is versatile and regardless of hair texture, it consistently delivers a finish with movement and bounce. This version of the contour cut enhances Ludmilla’s curls and natural texture.
MIA TRIXIE
Short hair is a bold statement of confidence, and Mia’s pixie cut perfectly balances precision with soft, airy texture to highlight her features. Inspired by the TONI&GU transient technique and the iconic Pixie, this version of the Trixie is a gentle, grown out take on the timeless crop.
MARIA SUPERMODEL CUT
Inspired by the iconic 90s supermodel aesthetic. Maria’s softly lifted layers create natural, glossy movement and body throughout, while a Kate Moss–inspired undone texture adds an effortless, lived-in edge.
MARIAM HALO CUT
Bold, free and effortless, the Halo Cut celebrates natural curls with moisture-rich styling, using LABEL.M Curl Activating Lotion and LABEL.M Curl Define Cream for soft, defined shape, and finishing with LABEL.M Rejuvenating Radiance Oil for frizz-free shine and naturally bouncy volume.
YENTE CHIC CROP
Yente’s Chic Crop re-invents the classic cut with an undone, effortless take. It’s understated, chic, and iconic - perfected with LABEL.M Fashion Edition Texturising Volume Spray for movement and LABEL.M Fashion Edition Ultimate Hairspray for a light, long-lasting hold.
EDEN MOD CUT
Eden’s bespoke version of the Mod Cut has a cool, lived-in texture, brought to life by LABEL.M Fashion Edition Sea Salt Spray for definition and frizz control and finished with LABEL.M Matt Paste to sculpt and refine.
LUDMILLA CONTOUR CUT
This Contour Cut is designed to enhance the face frame and shape the features, with cheekbone-focused detailing that flatters from every angle. The cut is versatile and regardless of hair texture, it consistently delivers a finish with movement and bounce. This version of the contour has effortless movement, with a cool lived in texture.
